Laura Ryan Cusick
526 S. Webster Street
(630) 750-5070
Naperville, Illinois 60540
cusick.laura@gmail.com
EXPERIENCE: Marketing professional who has developed strategy for communication/branding, produced copy, and managed promotional events.
CREATIVITY: Innovative thinker who generates marketing messages and collateral material for B2B and B2C audiences.
SKILLS: • Brand Management • Copy Writing • Social Media • Analysis & Metrics • Ad Placement • Event Planning
EXPERIENCE:
THE TREE FUND Naperville, IL 2011-Present
DEVELOPMENT COORDINATOR
Marketing Duties: Create, maintain and update internal/external communication at a not-for-profit group that serves arborists. Write copy for general audiences and industry experts. Produce marketing collateral (brochures, newsletters, flyers, and signage). Draft, edit, and update web content. Develop web/social media presence and analyze and report on traffic and trends. Launch text2give mobile marketing campaign. Coordinate logistics for trade shows. Customize materials for regional events. Promote events through a website and social media. Host booths at national trade shows.
• Enhanced the organization’s social media ranking
• Streamlined brand identity so marketing messages were focused, consistent, and current.
Development: Plan and organize fundraising events, including silent/live auctions. Recruit and schedule entertainment. Solicit support from sponsors and donors. Organize and supervise volunteer teams.
NSA MEDIA Downers Grove, IL 2009-2011
PLACEMENT COORDINATOR
Interacted with media vendors to place advertising for clients. Scheduled campaigns for large national accounts (Office Depot, Petco, Ace Hardware, Shoe Carnival). Analyzed promotions and sales results to determine ROI and future marketing strategies. Negotiated terms and compensation for print and run errors.
• Obtained special service and priority placement by maintaining good relations with vendors.
• Developed an understanding of media strategy for print/web advertising.
LIVETEXT, INC. La Grange, IL 2008-2009
MARKETING COORDINATOR
Developed marketing campaigns for a web portal software developer. Wrote copy for a wide range of B2B and B2C marketing materials, web, print ads, and email campaigns. Proofread and edited all marketing materials and distribution. Collaborated with an internal graphic designer. Maintained a client database in a CRM system (Salesforce).
• Planned and managed a conference for 400 people that included workshops, guest speakers, and an evening social event.
• Created and managed the company’s social media strategy.
• Took over full responsibility for marketing after one month, quickly demonstrating an ability to execute successful marketing tactics.
RELATED EXPERIENCE:
LASH ONE Naperville, IL 2009-Present
LEAD MAKE UP ARTIST & OWNER
Perform make up duties for weddings, theater, and related events. Promote the business through social media (Facebook, LinkedIn, Twitter, the Knot). Plan and execute email marketing campaigns. Network and develop new business at industry events and bridal shows. Work closely on projects with photographers, models, and wedding planners.
EDUCATION:
COLUMBIA COLLEGE Chicago, Illinois
BA, Marketing Communications (concentration in Advertising) 2007
ADDITIONAL SKILLS:
MS Office: PowerPoint, Publisher, Word, Excel, Access
Social Media: Facebook, Twitter, LinkedIn, The Knot, YouTube, Word Press
Design & Web: HTML, InDesign, Photoshop, Illustrator, Google Analytics
Research Database: MRI, Salesforce, Donorperfect
SOCIAL MEDIA:
Blogs: http://www.treefund.org/category/resources/recent-updates
Twitter: @Tree_Fund
Facebook: http://www.facebook.com/pages/The-TREE-Fund/71629335773
References Available upon Request
Laura Cusick 
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